Discuss the product life cycle in relation to one Subaru product

 This discussion prompt is a case study on Subaru from the textbook: 

When a company has a winning product, it has it made. Or does it? Subaru is a winning company (one of the few automotive companies to sustain growth and profits in hard economic times) with various winning products, including the Impreza, Legacy, Forester, and Outback. But what happens when any one product starts to decline in popularity?

This video demonstrates how Subaru constantly engages in new-product development as part of its efforts to manage the product life cycle for each of its models. Subaru is focused on both developing the next version of each existing model and developing possible new models to boost its product portfolio.

Discuss the following with your classmates:

• Discuss the product life cycle in relation to one Subaru product.
• How do shifting consumer trends affect Subaru’s products?
• Has Subaru remained customer oriented in its new-product efforts?

Please provide and correctly give 3 sources when discussing the above questions.