Discuss the pressures for local responsiveness and global standardization

These are the companies that we are focusing on:


- Stanley Black & Decker
- Estee Lauder Cos


Here are the instructions:


- Discuss the pressures for local responsiveness and global standardization faced by
each firm. (This could be changes in consumer tastes, lack of global presence, etc.)
- Which experiences the greater pull toward local responsiveness? (Identify at least
three. Why? (Give an explanation based on your readings)
- Which faces a greater need for global standardization? (Identify which
organization) Why? (Give an explanation based on your research and support your
argument with the reading materials from the week)

Reading Materials:


1. DRS: Daniels, J. D., Radebaugh, L. H. & Sullivan, D. P. International business.
(15th ed.)



- Chap. 12, The strategy of international business, pp. 433-477: Focus on "Global
integration versus local responsiveness," "Types of strategy," "The Multinational
Enterprise of the Future: Forecasts and Scenarios" (pp. 461-476), and "Summary" pp.
476-477.



- Chap. 14, Export and import, pp. 519-568. Focus on "SpinCent," "Problems and
Pitfalls,""Importing and exporting: Resources and Assistance," Figure 14.5 p. 555,
"The international transaction chain, and Table 14.6 , "An export planning
framework," p. 556. The Alibaba case, pp. 560-563.



- Chap. 15, Direct investment and collaborative strategies, pp. 570-599. Focus on
"Melia Hotels International," "Types of Collaborative Arrangements," "Problems with
Collaborative Arrangements," and "Managing International Collaborations," pp.
570-575, 585-598.

 2. Sullivan, J. J. (2004). Chap. 9, "Developing a strategy and preparing
country analysis reports," pp. 319-328, company strategy. Posted in eR.


The discussion is as lengthy as you need it to be to bring out your points, but I
would caution you that you want it detailed enough (answer the questions that are
asked) for others to grasp what we are saying. With that being said, Please
remember, it needs to be detailed. Pleaes use the above 2 as part of your
references. Others may be used as well.