DEVRY SBE430 WEEK 4 and week 5 full YOU DECIDE ASSIGNMENT Question # 00018409 Posted By: spqr Updated on: 06/26/2014 01:40 AM Due on: 07/21/2014 Subject Business Topic General Business Tutorials: 1 See full Answer Question Scenario SummaryOur Town Photography Studio/Gallery is a photography company that provides photographic services to high profile customers. The owner of this company is Catherin Irvin, a nationally recognized photographer/portrait artist, who can use the latest tools in digital technology to produce archival quality canvas and watercolor portraits as original works of art. She is even beginning to get some international fame for the artistry and originality her work presents. She has been working hard to develop new techniques in portrait and photograph creation and she is very proud of her works.Mark Bucas is the marketing manager for the Our Town Photography Studio/Gallery. He has helped Catherin and the company to open up many new markets throughout the country and to maintain customer satisfaction throughout the years. Catherin had recently asked Mark to create a brand-building program for the photography service titled Premier Portraits. Premier Portraits will further employ state-of-the-art digital technological tools to produce high quality portraits for the customers. The target customers for Premier Portraits are corporate executives, high profile sports figures, politicians, actors and actresses, and other such near famous people.Your AssignmentYou, as the new product manager, have been asked to join Mark as he considers the branding decision for Premier Portrait service. You have just completed your master’s degree in marketing with an emphasis on small business marketing and e-commerce. Mark would like your fresh input regarding his decision.You are eager to get started on this project so that you can put what you learned into practice. Below are some of the key conversations between you and Mark, as well as supplemental materials you will need for your proposal. Review them carefully before completing your report.You DecideBased on all of the information above, write an online branding proposal for Premier Portraits. Your proposal should address at least the following points:Who specifically should Premier Portraits target with the new branding message?What product should Premier Portraits really offer to this market?What value should the company’s online presence deliver?What should the brand equity building focus on?What are the possible communications methods to use in order to achieve the brand equity the company desires?You are free to pursue any additional research you may need. Just be sure to include an estimate of the cost in your recommendations. Submit your final proposal to the Dropbox.cenario, Your Role, and the Key PlayersOur Town Photography Studio/Gallery e-CRM ProjectScenarioScenario descriptionRoleWhat is Your Role in this scenario?PlayersLearn more about the Key Players in this scenario.DeliverableWhat would you to resolve this scenario?ScenarioWe made the right choice in choosing you to develop Our Town Photography Studio/Gallery branding project. As you know, our company is a photography company with high profile customers. Catherin Irvin, the owner of the company, is a nationally recognized photography/portrait artist, who is excited to use the new branding campaign you developed. The branding campaign you recently developed is so successful that we are hearing from more customers than we could ever imagine. The growth is going so fast we are losing our personal touch that our clients have always been used to receiving. Mark Bucas, is the marketing manager for the Our Town Photography studio/gallery is thrilled with the response but is concerned about the growth getting out of hand. Catherin and Mark want to track each customer personally and utilizing the new technologies available, create a system that will allow them to continue to grow and not lose the personal attention that all the customers have enjoyed in the past.RoleOnce again as the product manager, you have been asked to work with Mark as he determines what systems he needs to deploy to manage and track customers. You are ready to start, but you need to review some of the key conversations between you and Mark as well as supplemental materials you will need for your proposal. Review them carefully before complePresident/FounderDeliverableGiven the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.<br><br>If you are finished reviewing this scenario, close this window and return to this Week's You Decide tab, in eCollege, to complete the activity for this scenario.<br><br>You can return and review this scenario again at any time.YOU DECIDEActivityBased on all of the information above, write a proposal for an e-CRM system. The proposal should be between three to five pages and should include the following:Create a basic overview of the advantages of an e-CRM system and why Our Town Photography would benefit from such a system.List the specific data you would store in your system. (Be creative and include specific items such as Name, Address, Birthdates, Purchase History, etc., and other pertinent data that will help identify customers for upcoming events.)Research at least two e-CRM systems that are available and do a compare-and-contrast between the two systems. List the advantages and disadvantages of each system and create a side-by-side comparison matrix.Write a brief recommendation of which system you will choose and be sure to support your answer with specific data. In other words, this system will cost money; be able to explain why Catherin should invest in the system. Rating: 4.9/5
Solution: DEVRY SBE430 WEEK 4 and week 5 full YOU DECIDE ASSIGNMENT