Devry SBE 430 Week 5 You Decide Latest 2015 October

Scenario

Scenario, Your Role, and the Key Players

Our Town Photography Studio/Gallery e-CRM Project

ScenarioRolePlayersDeliverable

Scenario

We made the right choice in choosing you to develop Our Town Photography Studio/Gallery branding project. As you know, our company is a photography company with high profile customers. Catherin Irvin, the owner of the company, is a nationally recognized photography/portrait artist, who is excited to use the new branding campaign you developed. The branding campaign you recently developed is so successful that we are hearing from more customers than we could ever imagine. The growth is going so fast we are losing our personal touch that our clients have always been used to receiving. Mark Bucas, is the marketing manager for the Our Town Photography studio/gallery is thrilled with the response but is concerned about the growth getting out of hand. Catherin and Mark want to track each customer personally and utilizing the new technologies available, create a system that will allow them to continue to grow and not lose the personal attention that all the customers have enjoyed in the past.

Role

Once again as the product manager, you have been asked to work with Mark as he determines what systems he needs to deploy to manage and track customers. You are ready to start, but you need to review some of the key conversations between you and Mark as well as supplemental materials you will need for your proposal. Review them carefully before completing your report.

Players

sMarketing Manager  Town President/Founder

Deliverable

Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.

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YOU DECIDE

Activity

Based on all of the information above, write a proposal for an e-CRM system. The proposal should be between three to five pages and should include the following:

1. Create a basic overview of the advantages of an e-CRM system and why Our Town Photography would benefit from such a system.
2. List the specific data you would store in your system. (Be creative and include specific items such as Name, Address, Birthdates, Purchase History, etc., and other pertinent data that will help identify customers for upcoming events.)
3. Research at least two e-CRM systems that are available and do a compare-and-contrast between the two systems. List the advantages and disadvantages of each system and create a side-by-side comparison matrix.
4. Write a brief recommendation of which system you will choose and be sure to support your answer with specific data. In other words, this system will cost money; be able to explain why Catherin should invest in the system.

Grading Rubric

Category	Points	Description
E-CRM System Overview	10	Create a basic overview of the advantages of an e-CRM system and why Our Town Photography would benefit from such a system.
Data Storage	10	List the specific data you would store in your system. (Be creative and include specific items such as Name, Address, Birthdates, Purchase History, etc., and other pertinent data that will help identify customers for upcoming events.)
Compare and Contrast Two E-CRM Systems	10	Research at least two e-CRM systems that are available and do a compare-and-contrast between the two systems. List the advantages and disadvantages of each system and create a side-by-side comparison matrix.
Recommendation	10	Write a brief recommendation of which system you will choose and be sure to support your answer with specific data. In other words, this system will cost money; be able to explain why Catherin should invest in the system.
Total	40	A quality paper will meet or exceed all of the above requirements.

Note!

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See the Syllabus section "Due Dates for Assignments & Exams" for due date information.