devry MKTG525 week 6 and 8 project
Overview of Assignment
The MKTG525 Course Project is the creation of a strategic Marketing Plan (paper drafts and final version) and summary presentation.
Assignment Details
Conduct research online or in the DeVry Library and write a strategic Marketing Plan following the steps below and summarize the plan in a presentation.
- Read Appendix 1 in your textbook to gain a thorough understanding of a strategic marketing plan and its component sections.
- Identify a company that has a portfolio of products and/or services that you regularly purchase or utilize, or in which you are otherwise interested.
- Recommend a new product or service to add to the company's portfolio
- Conduct a Porter's Five Forces analysis
- Conduct a SWOT analysis
- Conduct a market analysis
- Establish strategic objectives
- Identify issues in the marketing environments
- Recommend marketing activities and programs
- Establish a budget and determine BEP
- Recommend controls to monitor and measure success
- Capture the value of this assignment in a self-reflection.
Read the Paper and Presentation sections (below the Milestones section) for more information on these specific deliverables.
Milestones
The Course Project has deliverables in Weeks 2, 4, 6, and 8.
Remember This
Please maintain one working draft add to it throughout the course. So for each draft, resubmit the prior draft with any corrections recommended by your instructor, and add to it the current section.
| WEEK | DELIVERABLE |
|---|---|
| Week 2 |
Marketing Plan, Draft 1 Your paper should include the following components:
|
| Week 4 |
Marketing Plan, Draft 2 Your paper should include the following components:
|
| Week 6 |
Marketing Plan, Draft 3 Your paper should include the following components:
|
| Week 8 |
Course Project Presentation and Peer Review
Course Project, Final Paper Your paper should include the following components:
|
Paper Outline
Your final paper will contain all of the sections shown below.
| WEEK DEADLINE | SECTION | DESCRIPTION |
|---|---|---|
| Week 8 | Executive Summary |
In one or two paragraphs, summarize your marketing plan. NOTE: It may be easiest to complete this section last, after you have written the rest of the paper. |
| Week 2 | Portfolio Review | Review the company and its current business portfolio, and recommend one new product or service to add to the existing portfolio. |
| Week 2 | Porter's Five Forces |
Use Porter's Five Forces model to analyze the industry's:
|
| Week 2 | SWOT Analysis |
Conduct environmental scans to analyze the internal strengths and weaknesses, and the external opportunities and threats relative to your proposed new product or service. Present your findings in a SWOT analysis. NOTE: Some of the information from your Porter's Five Forces analysis may be re-used in your SWOT analysis where applicable. |
| Week 4 | Market Analysis |
Analyze and describe the target market for your new product or service in terms of:
|
| Week 4 | Strategic Objectives |
Establish and present objectives for your new product or service related to each of the following strategies:
|
| Week 6 | Environmental Issues | Assess and present the issues faced in the micro- and macroenvironments that threaten the accomplishment of your objectives. |
| Week 6 | Action Programs | Recommend marketing activities and programs that align with your recommended objectives. |
| Week 6 | Budget and Breakeven-Point | Establish a budget for your recommended action programs, and determine the BEP for profitability. |
| Week 8 | Controls | Recommend controls that will monitor and measure the success of your recommended action programs. |
| Week 8 | Self-Reflection | On a separate page, write a paragraph or two about what you gained by completing the Course Project and how you can apply it to your professional career, whether or not you plan a career in marketing. |
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Rating:
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Solution: devry MKTG525 week 6 and 8 project