devry mktg522 week 3 discussion dq 1 & dq 2 latest 2016 july

devry mktg522 week 3 discussion dq 1 & dq 2 latest 2016 july

Question # 00353670 Posted By: solutionshere Updated on: 08/05/2016 12:57 AM Due on: 08/05/2016
Subject Marketing Topic Marketing Tutorials:
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dq 1

Brand Benefits (graded)

Select a brand and describe the functional, emotional, and symbolic benefits that it confers. How is this similar to, yet different from, competing brands?



dq 2

Open Innovation (graded)

Explore a crowdfunding site, such as Kickstarter, Indiegogo, or Quirky, and discuss the advantages and disadvantages of the open approach to innovation.


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    Tutorial # 00349286 Posted By: solutionshere Posted on: 08/05/2016 12:58 AM
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