devry mktg522 week 3 Create the Value latest 2016 july

Your company has decided to explore the possibility of developing a new retail brand aimed at a specific target market. Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. The term retail brand refers to a retail store concept, as opposed to a manufacturer’s product or service brand - the retail company is the brand - like Target, GAP or Victoria’s Secret. Further details are available in Doc Sharing.

Your report should be 1,000–1,250 words and include a minimum of three references. Please use the APA format for your paper and references.

Submit your assignment to the Dropbox, located at the top of this page. For instructions on how to use the Dropbox, read these step-by-step instructions.