devry mktg425 week 1 case study latest 2015 december

Your first case analysis is due this week and is a role play-based case study. You will complete an analysis of the Liberty Mutual (Reality Selling Today Role-Play 2), which is located in Appendix 1 of your textbook. In this scenario, you work for Liberty Mutual and you are working on a meeting with Pat Stanley, the import director for Farris Footwear, Inc. In order to analyze the case, please follow the Case Study Guidelines from Doc Sharing when completing the assignment. Additional details about Liberty Mutual are available at the opening and closing of Chapter 2.

In your write-up, you are to address the call objectives noted at the end of the Role-Play Case Study in the Appendix. For this first case, you will be planning how you can meet your call objectives. To do this, consider all the information you already have, consider needs that many firm’s like Farris Footwear have, and consider the questions you will ask. How will you build rapport and establish trust or value? The thought process is endless, but focus on what will help you to reach your goals and objectives on this sales call.

The final paper will be three- to five-pages in length, double-spaced, APA formatted, with a cover sheet and references page. The reference and cover sheet do not count toward the page length. The paper must contain at least one citation from the textbook and one from an additional source (journal, newspaper, etc.).

Prepare your paper with the following sections.

1. Statement of the Problem
2. Summary of the Facts
3. Analysis
4. Recommendations and Conclusion
5. References/Bibliography

Grading Rubrics

Category	Points	%	Description
Documentation, Formatting, and Editing	36	40	Quality work will include proper inline citations and a bibliography reflecting APA style. Quality work will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct.
Statement of the Problem	13	14.5	Clearly states the problem(s) in the case or provides decision for the future of the firm. Apparent audience of problem section is clear and appropriate for the exercise.
Summary of the Facts	13	14.5	Provides a summary of the facts in the case that are relevant to the stated issue(s)/problem(s). Includes pertinent history or background information, industry trends, or other relevant data.
Analysis	14	15.5	Clearly addresses and responds the assigned case questions. Uses tools associated with analysis arecomparison, contrast, and synthesis. Other tools used (must be appropriate) such as environmental scan, SWOT, pros and cons, etc.
Recommendations and Conclusions	14	15.5	Provides clear direction relevant to the problem(s)/issue(s) identified. Recommendations are based on the information and analysis completed. Provides clear and specific reasons for the recommendations (speaks like a consultant). Clearly tells the audience how to fix the problem(s) identified. Defends why recommendations will work. Provides a conclusion or concluding remarks that may be necessary.
Total	90	100	A quality paper will meet or exceed all of the above requirements.

Guidelines

Your first case analysis is due this week and is a role play-based case study. You will complete an analysis of the Liberty Mutual (Reality Selling Today Role-Play 2), which is located in Appendix 1 of your textbook. In this scenario, you work for Liberty Mutual and you are working on a meeting with Pat Stanley, the import director for Farris Footwear, Inc. In order to analyze the case, please follow the Case Study Guidelines from Doc Sharing when completing the assignment. Additional details about Liberty Mutual are available at the opening and closing of Chapter 2.

In your write-up, you are to address the call objectives noted at the end of the Role-Play Case Study in the Appendix. For this first case, you will be planning how you can meet your call objectives. To do this, consider all the information you already have, consider needs that many firm’s like Farris Footwear have, and consider the questions you will ask. How will you build rapport and establish trust or value? The thought process is endless, but focus on what will help you to reach your goals and objectives on this sales call.

The final paper will be three- to five-pages in length, double-spaced, APA formatted, with a cover sheet and references page. The reference and cover sheet do not count toward the page length. The paper must contain at least one citation from the textbook and one from an additional source (journal, newspaper, etc.).

Prepare your paper with the following sections.

1. Statement of the Problem
2. Summary of the Facts
3. Analysis
4. Recommendations and Conclusion
5. References/Bibliography

Grading Rubrics