DeVry mktg320 WEEK 3 CASE 5-1 BARKLEY FOODS latest 2017 october

WEEK 3 CASE 5-1 BARKLEY FOODS

To complete this week's assignment, please refer to the case study entitled, Barkley's Foods found at the end of Chapter 5 in your textbook. You are the Marketing Research Manager for Barkley Foods; you just left an emergency meeting with the firm's president. There is an opportunity to buy an established line of gourmet (high-quality/high-priced) frozen dinners had arisen. Because there were other interested buyers, you need to make a strategic decision so Barkley's Food could achieve a competitive advantage over their competitors.

Please consider the following four topics to help guide your decisions as the manager of the research group:

Market analysis

Environmental analysis

Customer analysis

Competitor analysis

Write a three- to five-page report addressing the following questions

What is your target market and the importance of your target market to competitors?

What are the potential drawbacks for Barkley Foods entering a particular marketing environment of your choice?

Does the industry contain markets that are suitable for innovation or do Barkley Foods need to take advantage of an emerging market?

Are there any secondary entrants that could impact Barkley Foods business?

You can also use resources like US Census (Links to an external site.)Links to an external site., Nielsen Company (Links to an external site.)Links to an external site., and IBIS World (database found in the DeVry Library (Links to an external site.)Links to an external site. ) to help you gather relevant data.