WEEK 1
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Market Intelligence and the Organization (graded) |
Go to the Gallup Poll web site www.gallup.com and look at one of the survey designs being used. What are the strengths and weaknesses of the design? What did you learn about Marketing Research?This section lists options that can be used to view responses.
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Marketing Research In Practice (graded) |
Think of an organization you are familiar with; do they have in-house Marketing Research or external suppliers (see figure 2-6)? Why do you believe they chose that organizational structure for marketing research?
WEEK 2
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Marketing Research Process (graded) |
Profits at a small chain of women's clothing stores have declined over the last four years. The stores have been characterized as being rather conservative and have consistently avoided trendy clothes. Competition has become intense and aggressive because several fashion stores are expanding by targeting the young, fashion conscious shopper.The president is considering making the product line appear less conservative and more oriented toward the young buyer. Before making such a risky change, the president thinks it is prudent to conduct some marketing research to learn the exact status of his chain.What should be the research purpose and the research objectives?This section lists options that can be used to view responses.
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Research Design and Implementation (graded) |
Malcolm Gladwell poses a question in the audio found in the Lecture: "Why would people say they didn’t like a new idea that they actually liked?" What do you think?
Solution: DEVRY MKTG320 WEEK 1 AND WEEK 2 DISCUSSIONS