Devry HSOP330 midterm

page 1

Question 1.1. (TCO 1) One of the key psychographic changes in event guests is _______. (Points : 5)

more desire for participation

more interest in greener events

fewer smokers

All of the above

Question 2.2. (TCO 2) Event managers primarily use quantitative research to determine demographic information such as _______. (Points : 5)

lifestyles

attitudes

values

age, gender, and income

Question 3.3. (TCO 3) Staff diversity is important because (Points : 5)

diverse experiences and opinions better inform event decisions.

diversity sustains the life of the event.

you need to be inclusive and represent your stakeholders.

All the above

Question 4.4. (TCO 4) Expenses may be _______. (Points : 5)

A. fixed

B. variable

C. permanent

A & B

Question 5.5. (TCO 5) Event Leadership financial success requires that you achieve all of the following except _______. (Points : 5)

borrowing lots of money

seeking professional counsel

identifying and using efficient financial technology

controlling overhead and building wealth

Question 6.6. (TCO 6) The production schedule is similar to the _______. (Points : 5)

A. event specification guide

B. resume

C. timeline

A & B

Page 2

Question 1. 1. (TCO 6) Briefly explain the use of a timeline during an event. (Points : 10)

Question 2. 2. (TCO 6) Select five audiovisual or lighting options you may use in your event. Explain the features of equipment you selected and how they might be used in an event. (Points : 10)

Question 3. 3. (TCO 2) List and briefly explain the design phase of the Event Management Process. (Points : 10)

Question 4. 4. (TCO 2) List and briefly explain the planning effective events phase of the Event Management Process. (Points : 10)

Question 5. 5. (TCO 5) Briefly describe and explain a breakeven analysis. (Points : 10)

Question 6. 6. (TCO 1) Identify six new and emerging career opportunities in this growing field and briefly discuss the background and experience typically required. (Points : 10)

Question 7. 7. (TCO 2) Explain the five-card draw: Playing the five senses. How does this benefit the event planner? (Points : 10)