devry hosp330 full course [ all discussions all assignment,you decide midterm and full course project ]

Objective

Apply concepts learned in class to develop a real-world event plan.

Guidelines

• Papers must be a minimum of 3,000 words
• Follow APA standards for formatting, citations, and reference page.
• Even though this is not a scientific-type writing assignment, and is mostly creative in nature, references are required.
• The final project should contain at least 6 authoritative, outside references (anonymous authors or web pages are not acceptable).
• All DeVry University policies are in effect, including the plagiarism policy.
• Any questions about this paper may be discussed in the weekly Q&A forum.
• The course project is worth a total of 190 points, which is submitted in two assignments.
  1. Event Draft Budget, 45 points (week 3)
  2. Final Project, 145 points (week 7)
• Papers will be graded on quality of research topic, documentation and formatting, organization and cohesiveness, editing, and most importantly, the quality of the content.

Project Information

Over the next 7 weeks, you will be building your Course Project. This should be an original event created for this class; do not use an event that you may have previously planned. The Course Project will be your own event, to include key theoretical elements from this course. In general, you want to focus on an event that's big enough to be detailed properly and small enough to be completed within 7 weeks! In other words, do not choose the Olympics (too big) or your company's annual Christmas Party (too small)!

You are the Event Leader and planner of your event, and your course project should encompass the following items in the following sequence (use this as an outline for your project).

1. Title page
2. Table of content
3. Introduction
4. Expectations of the event planners, client, attendees, and other stakeholders. What are their goals? Then, review how you will meet those goals.
5. Describe the concept and theme that you have selected based on the stakeholders’ expectations. Present any background or facts that will enable the reader to clearly understand the issues. Explain why you chose that concept and theme, and how it supports the goals of the event. Include the number of attendees, exhibitors (if any), location, date, staff, and any sub-events, as appropriate.
6. Prepare the event budget and describe how you will realistically acquire needed funds (if through sponsorship, attendance, etc). Also include if this is a for-profit, break-even, or not-for-profit event.
7. Review the contracts, permits, and ethical issues you may encounter. Explain any potential legal implications.
8. Choose a location for this event. Research the Internet for various possibilities. Give a brief analysis and description of the location. Include a detailed description of décor, furniture, fixtures, or any special requirements.
9. Describe how you will set this event. Include a timeline, which works backwards from the start time detailing the load-in factors and set-up times.
10. Explain how you plan to market the event. How would you create interest with the potential attendees of the event? What type of pre-event communications might be used to motivate the guests or attendees?
11. How will your guests or attendees be arriving? How are they traveling to the event? How will they be greeted when they arrive to the event site?
12. Describe the event atmosphere and physical environment at the event site. Explain the venue at the event site.
13. Describe your plan for any food or beverages served at the event: menu, serving style. Explain how the menu and serving style correlate with the concept and theme of the event.
14. Describe your plan for activities at the event. Thoroughly explain the activities and what you require for this event. What type of entertainment will you have? An event is like a theatrical play; it has a plot, message, and characters (event components).
15. When an event is over, all that is left are memories. What amenities might you give to your guests; a giveaway that will provide a tangible memory?
16. Review the vendors you will be using to handle aspects of your event (such as catering).
17. Detail technology you will be using -- audio/visual, interactive, communications, or other special technology required for your event.
18. Review safety and security policies, and procedures you would incorporate into the event.
19. What accommodations do you need for special needs of your guests?
20. Detail how you would manage the cleaning and breakdown of the event.
21. Include a summary and/or conclusion for your project.
22. Include a reference page.

Milestones (See Syllabus for Due Dates)

• Week 2(not graded, but required): In the discussion topic “Final Course Project Topic,” post your suggested event. Please provide the name of the event and a review of your concept and theme.

  As you consider your course project, you should think about what types of events that interest you the most and events with which you have the most experience. For example, if you attended a large number of trade shows, you might want to develop a trade show concept, or you may have enjoyed social events like weddings or alumni meetings. Ask yourself: what event concepts do I feel most comfortable in developing? The answer is probably a good place to start in developing your concept.

• Week 3: Prepare a rough draft of your event project (45 points). The budget must match the event plan you are considering. The budget will include the necessary labor and materials to run and manage your event. Include total costs for the event and revenue required to support the event with expected profits. The use of the budgetary form provided in Doc Sharing will assist you in covering the event budget requirements.
• Week 7:Final paper is due (145 points). The Course Project will be your own event, to include key theoretical elements from this course. In general, you want to focus on an event that is big enough to be detailed properly and small enough to be completed within 7 weeks.

Grading Rubrics

The course project is worth a total of 190 points, which is submitted in two assignments.

The Event Budget Draft grading rubric

The event budget draft must be completed in full for your event. The budget must match the event plan you are considering.

• Briefly discuss the theme of the event you selected.
• The budget will include the necessary labor and materials to run manage your event
• Total costs for the event
• Revenue required to support the event
• Your expected profits

The use of the budgetary form provided will assist you in covering the requirements of preparing your event budget.

The Final Project grading rubric

Best Practices

• Table of Content - List the main sections and the pages in which they are located. Illustrations should be included separately.
• Introduction -This introduces the content of your paper to include why the subject is important, previews main ideas in the order in which they will be covered, questions that will be asked and answered, and establishes a tone for the document. An introduction also provides a reason for the audience to read the paper.
• Body of Your Report - Use a title with the name of your project; for example: “The Development of Hotel X - A World Class Resort.” Then, break out the main ideas. State the main ideas, state major points in each idea, provide evidence. Show some type of division like headings for separate sections. You would include the information you found during your research and investigation. Follow the outlined provided above.
• Conclusion - An effective conclusion summarizes the main ideas and supports major points from the paper. Minor details are left out. Summarize the benefits of the ideas and how they affect the tourism industry.
• References - APA format.

Tips on Preparing an Academic Paper

1. Apply a three-step process of writing: Plan, Write, and Complete.
2. Prepare an outline of your research paper before you go forward (one is provided above).
3. Complete a first draft, and then go back to edit, evaluate, and make required changes.
4. Use visual communication to further clarify and support the written part of your report. You could use example graphs, diagrams, photographs, flowcharts, maps, drawings, animation, video clips, pictograms, tables, and Gantt charts. Remember, these items should enhance a paper vs. dominate.

Create an Internet marketing plan for your event or to market yourself as an event planner for your final project topic. Your Internet Marketing Planwill provide a review of your marketing and advertising ideas.

For course project information, please see the Course Project tab under Course Home.

Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, read thesestep-by-step instructions or watch this Dropbox Tutorial.

See the Syllabus section "Due Dates for Assignments & Exams" for due date information.

Week 6 Assignment

Create an Internet Marketing Plan for your event or to market yourself as an event planner for your final project topic. You may refer to general guidelines described this week’s assigned text readings. A sample event marketing plan is posted in Doc Sharing.

Some questions to ask include the following.

• How will you advertise?
• Where will you advertise?
• What is your target market?
• How much are you willing to spend on advertising for your event?

The paper should be minimum of 750 words, APA format, using at least 3 authoritative, outside references (anonymous authors/web pages are not acceptable).