devry busn319 week 7 course project

Week 7: Final Marketing Plan (230 points)

Submit your completed Marketing Plan. It should include all sections listed in the marketing plan outline, which is in Doc Sharing. It should include headings for the various sections of the marketing plan. APA format should be used, and a bibliography is required. Be sure to list all references that you consult (both print media and online).

See the Syllabus section “Due Dates for Assignments & Exams” f

BUSN319 MARKETING PLAN OUTLINE

A.Cover Page

1. Marketing Plan for Organization/Company name:

2. Proposed by:

3. Submitted to:

4. Date:

B.Table of Contents Pages

1... Executive Summary....................................................................................................... 1.0

2... Company Description..................................................................................................... 0.5

3... Strategic Focus and Plan................................................................................................ 1.0

a. Mission/Vision Statements

b. Goals

c. Core Competency and Sustainable Competitive Advantage

4... Situation Analysis............................................................................................................ 1.0

a. SWOT analysis

· Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)

· External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory

b. Industry Analysis

c. Competitor Analysis

d. Company Analysis

e. Customer Analysis

5... Market-Product Focus.................................................................................................... 2.0

a. Marketing and Product Objectives

b. Target Markets

c. Points of Difference

d. Positioning

6... Marketing Program......................................................................................................... 2.0

a. Product Strategy

b. Price Strategy

(i) Breakeven Analysis

c. Promotion Strategy

d. Place (Distribution) Strategy

7... Financial Data and Projections....................................................................................... 1.0

a. Past Sales Revenues

b. Five-Year Projections

8... Organizational Structure................................................................................................. 0.5

9... Implementation................................................................................................................ 1.0

10... Evaluation and Control.................................................................................................... 0.5

11. Bibliography