devry busn319 week 4 course project
At the end of Week 4, you will submit a substantial draft to your instructor for grading and feedback. Read Appendix A in the text. Be sure to download the Marketing Plan outline from Doc Sharing. It is recommended that you start work on your draft in Week 2 after your instructor has approved your topic. Use the Marketing Plan outline as a guide to the required content for your marketing plan. Complete as much as you are able in order to get a good start and an initial draft ready to submit at the end of Week 4.
A. Cover Page
1. Marketing Plan for Organization/Company name:
2. Proposed by:
3. Submitted to:
4. Date:
B. Table of Contents Pages
1... Executive Summary....................................................................................................... 1.0
2... Company Description..................................................................................................... 0.5
3... Strategic Focus and Plan................................................................................................ 1.0
a. Mission/Vision Statements
b. Goals
c. Core Competency and Sustainable Competitive Advantage
4... Situation Analysis............................................................................................................ 1.0
a. SWOT analysis
· Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)
· External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory
b. Industry Analysis
c. Competitor Analysis
d. Company Analysis
e. Customer Analysis
5... Market-Product Focus.................................................................................................... 2.0
a. Marketing and Product Objectives
b. Target Markets
c. Points of Difference
d. Positioning
6... Marketing Program......................................................................................................... 2.0
a. Product Strategy
b. Price Strategy
(i) Breakeven Analysis
c. Promotion Strategy
d. Place (Distribution) Strategy
7... Financial Data and Projections....................................................................................... 1.0
a. Past Sales Revenues
b. Five-Year Projections
8... Organizational Structure................................................................................................. 0.5
9... Implementation................................................................................................................ 1.0
10... Evaluation and Control.................................................................................................... 0.5
11. Bibliography
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Rating:
/5
Solution: devry busn319 week 4 course project