devry busn319 week 3 discussion latest 2015
Question # 00084088
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Updated on: 07/22/2015 11:43 AM Due on: 08/12/2015
week 3
Understanding Consumers Using Research (graded) |
Companies want to make the best marketing decisions possible regarding which customers to pursue, which products or services to introduce or promote, where to sell their products or services, and at what price. Although not perfect, the use of market research reduces some risk. Suppose you want to open a bow tie shop in Washington, D.C. What information would you want to know before funding such a project? How would you find that information?
diss 2
STP: Segmentation, Targeting, and Positioning (graded) |
Occasionally, a student will suggest that his or her product or service is universally needed, such as providing a haircut. Therefore, they plan to target everyone. Why is this not a good idea? What criteria should be used to determine which market segment(s) to target?
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Solution: devry busn319 week 3 discussion latest 2015