Define three market segments (target markets)

Define three market segments (target markets)

Question # 00584124 Posted By: dr.tony Updated on: 09/06/2017 05:08 AM Due on: 09/06/2017
Subject Marketing Topic Marketing Tutorials:
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Market Segmentation Personal Traits

Part A

List and define three (3) market segments (target markets) into which you fit.

Part B

Discuss each of the three (3) market segments - including descriptors such as demographics, lifestyle, and usage behaviors of each and why you believe you fit into each one.

Part C

Apply Maslow's theory of motivation to each of the market segments. Based on the demographics, lifestyle, and usage behaviors you indicated, select three (3) primary needs for each of your three (3) chosen market segments and describe how each need would drive buying behavior.

Reference:

Kotler, P., & Keller, K. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.

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    Tutorial # 00582172 Posted By: dr.tony Posted on: 09/06/2017 05:08 AM
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