Define data mining, Suppose that you are employed as a data mining

After reading Chapter 1-Introduction, answer the following prompts and then create a new thread with your content.
 

1) In your own words, define “data mining”

2) Suppose that you are employed as a data mining consultant for an Internet search engine company. Describe how data mining can help the company by giving specific examples of how techniques, such as clustering, classification, association rule mining, and anomaly detection can be applied. (provide at least 1 example for each technique)

In order to receive full credit for the initial discussion post, you must include at least two citations (APA) from academic resources