Define customer value. Define each of the four types
Question # 00514885
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Updated on: 04/20/2017 07:03 AM Due on: 04/20/2017
Define customer value. Define each of the four types of customer value. Explain how each type of customer value is found in the Singapore Airlines case. Explain how Singapore Airlines’ approach to customer value could affect decisions like the one in the case (i.e., installing new seats).
The 4 types of customer value are:
1. Economical Value
2. Social Value
3. Functional Value
4. Experimental Value
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Solution: Define customer value. Define each of the four types