Customer Knowledge And The Internet DP

Customer Knowledge And The Internet DP

Select a company and analyze how it uses the Internet to better educate its current and potential customers about its products in order to build greater brand recognition.

Complete the following:

• Select a firm that uses the Internet to offer consumers detailed and helpful information on its products.
• Describe the selected firm and its business.
• Locate the firm's Web site. Analyze the Web site and how the firm uses it for brand recognition.
• Explain how the Web site is used to educate customers about the firm's products. Provide examples.
• Describe how the Web site is used to create a lasting, favorable impression of the firm with customers. For example, consider how the firm may use its Web site to increase top-of-mind awareness of its products.
• Describe how the strategies used may affect customer behavior toward the firm's products.