CSU MBA5501 2020 JULY Unit 4 Discussion Latest
Question # 00770699
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Updated on: 07/17/2020 09:37 AM Due on: 07/17/2020
MBA5501 Advanced Marketing
Unit 4 Discussion
Review the "Marketing Excellence: Louis Vuitton" case study on p. 296 of your textbook. According to Interbrand, Louis Vuitton is ranked the 19th most powerful global brand. With this very important distinction, how is their recent use of celebrity endorsers risky for their brand identity? As demonstrated in this case, the use of celebrity endorsers can be risky for brand identity. Describe another brand that experienced some level of fallout with the use of a celebrity or sports figure as their endorser. What was the ultimate result? Make certain to use a brand that another student has not already brought forward.
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Solution: CSU MBA5501 2020 JULY Unit 4 Discussion Latest