CSU MBA5501 2020 JULY Unit 1 Discussion Latest

MBA5501 Advanced Marketing
Unit 1 Discussion
Part I: Introduce yourself to your classmates with your name, location, current employment, and future goals.
Part II: View the video and the task learning guides (TLGs) below, which demonstrate how to find company information in the CSU Online Library and how to find competitor or industry information in the CSU Online Library. After reviewing the videos, describe how you might use these resources as a marketing manager within a company or as a student completing assignments in this and future graduate-level courses.
Company and Industry Research video (transcript for Company and Industry Research video)
How to Find Company Information in the Business Source Ultimate Database TLG
How to Search for Articles With a Company Focus TLG

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Solution: CSU MBA5501 2020 JULY Unit 1 Discussion Latest