CSU BBA4951 all assignments

BBA 4951, Business Policy and Strategy

Course eTextbook:

David, F. R., & David, F. R. (2015). Strategic management: A competitive advantage approach, concepts and cases [VitalSource Bookshelf version] (15th ed.). Retrieved from https://www.vitalsource.com/textbooks?term=9781323322406

Assignment 1 :Unit II Essay

Over the course of this unit, we have discussed the importance of mission and vision statements. As a part of that discussion, we analyzed mission and vision statements for their effectiveness. For the Unit II Essay, you will expand on this topic.

Using your favorite search engine, research the mission and vision statements of different fortune 500 companies. Then, you will write an essay in which you compare and contrast the mission statements of two companies and the vision statements of two companies. You may use the same companies for both the mission and vision comparisons or separate companies.

Within your essay, include the following:

· Explain the principle value of two vision statements.

· Explain the principle value of two mission statements.

· Compare and contrast vision statements of each organization in terms of composition and importance.

· Compare and contrast mission statements of each organization in terms of composition and importance.

· Do you think organizations that have comprehensive mission statements tend to be high performers? How do mission and vision statements assist in selecting an industry-specific strategy?

· Explain why a mission statement should not include monetary amounts, numbers, percentages, ratios, goals, or objectives.

Your essay should be a minimum of three pages in length or approximately 750 words, not including the title and reference pages. You must also include an outside source from the CSU Online Library to support your explanations. Follow APA standards for formatting and referencing.

DUE 21 August 2016 @ 1200 noon

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Assignment 2: Unit III Case Study

Read “Excellent Strategic Management Showcased: Priceline.com Inc.” on page 90 of your course textbook. As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points:

· What are Priceline’s internal strengths and weaknesses?

· Who are Priceline’s competitors? ?

· Do you see Priceline’s strategy as effective or ineffective? Why?

Your case study must be at least one page in length, not including a title and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.

**** Due 23 August 16 @ 1200 noon****

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Assignment 3: Unit IV Case Study

Implementation Plan: Part 1

During Unit IV, VI, and VIII, you will be working on an implementation plan for a business. The components within these three units combined will create this plan.

Please take a look at the case studies located in your textbook on pages 372-636. There are multiple corporations that provide a large array of services and products. Please select an organization that interests you. You will use this company for the Unit VI and Unit VIII assignments, as well.

For Part 1, describe the company that you selected, the products/services they offer, and the history of the company. Next, analyze the company’s strategy, mission, and organizational structure. In your analysis, include the following:

· What does the strategy, mission, and organizational structure say about the company?

· What are the positive aspects of the strategy, mission, and organizational structure?

· What are the company’s short-term and long-term goals?

· What are ways to improve the strategy, mission, and organizational structure?

Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further outside research as needed. Some details, such as the short-term and long-term goals, may not be explicitly stated. Please use your best judgement and analytical skills to determine that information.

Your project must be a minimum of two full pages in length, not including the title and reference pages. Include an introduction paragraph.

**** Due 28 August 2016 @ 1200 noon ***

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Assignment 4: Unit VI Project

Implementation Plan: Part 2

In Unit IV, you started to create an implementation plan. You selected a company and analyzed their strategy and mission. In Unit VI, we will continue your work with this company and develop a SWOT analysis.

Remember that a SWOT analysis identifies strengths, weaknesses, opportunities, and threats of an organization. This is an important analysis for any organization as it can be used for strategic planning. Your SWOT analysis must be a minimum of two pages in length. Once you have completed your SWOT analysis, write a minimum of one page, explaining how this information could be used by the company.

Please use the template below to complete the SWOT analysis and explanation. Save the template using your last name and student ID. For example, John Smith whose student ID is 12345 would save his assignment as Smith12345. The information you need to complete this analysis can be found in the case studies located in your textbook on pages 372 - 636. Outside research is not a requirement.

*** Due 4 September 2016 @ 1200 noon ****

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Assignment 5: Unit VIII Project

Implementation Plan: Part 3

For the final assignment of this course, you will continue your work with the company you used in Unit IV and Unit VI. For the Unit VIII Project, you will complete the final components of your implementation plan.

For Part 3, you will focus on the following points:

· Internal and external issues.

· competition ,

· future outlook for the organization, and

· Implementation of tools for measuring business success.

Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further research as needed. For the future of the organization, you may be creative and add your own insight on where you see the company going.

**Your project must be a minimum of three full pages in length, not including the title and reference page. Make certain to include an introductory paragraph.**

*** Due 11 September 2016 @1200 noon **