CS1 - Why have supply chain management issues often been ignored by senior management?

THE ASSIGNMENT MUST REFERENCE THE attached background infomation!! This is a requirement!!!

Read the two articles below:

Dutton, Gail (2009 Sept.) Selling the supply chain upwards, World Trade, Troy: Vol. 22, Iss. 9, pg. 34, 3 pgs.

Rudski, Robert, (2008) Supply Management Transformation: A Leader's Guide, Supply Chain Management Review, New York, Vol. 12, Iss 2; pg. 12, 1 pgs.

In an essay of 3–4 pages, answer the following questions:

1.Why have supply chain management issues often been ignored by senior management?
2.Describe the strategy you would employ to sell senior management on the benefits of focusing more attention on supply chain management. (Be sure in addressing the strategy question that you incorporate examples from Abercrombie & Fitch’s experience described in Dutton’s article and the suggestions noted in Rudski’s article.)
3.Discuss the benefits that might be gained from working closely with 3PLs, 4PLs, and vendors in promoting supply chain management initiatives to senior management.
Assignment Expectations
Demonstrate critical thinking skills, clarity of thought, and breadth of understanding in addressing the placement of logistics in modern organizations and the reasons senior management has often overlooked the importance and centrality of the discipline. Demonstrate and evaluate creative solutions and strategies for increasing senior management interest in logistics and assessing the benefits of building alliances with 3PLs and 4PLs. Reflect a synthesis of previous course work in logistics and related courses and incorporate new materials presented in the module’s Background readings.