Consumer behavior process
Question # 00809276
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Updated on: 08/05/2021 06:36 AM Due on: 08/05/2021
- Consumer behavior process
Question
Begin the process of keeping a journal of your personal consumer behavior. This week, post a journal of your purchases and reflect on the following questions:
- Which purchases do you consider to be low-risk, low-involvement purchases?
- Which purchases represent higher-risk, high-involvement purchases?
- How does your purchase decision-making style differ from one type of purchase to another?
- Explain possible influences on your purchase decisions, as well as any implications on marketing.
- Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
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Rating:
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Solution: Consumer behavior process