Consumer Behavior

"Purchasing Options" Please respond to the following:

•From the first e-Activity, examine which consumer market segments tend to purchase online versus in a mega retail store such as Bass Pro Shops. Determine if there are common themes among market segments that influence outlet selection around which retailers can build strategies.
•From the second e-Activity, propose three other types of retailers that could be successful using the fashion-forward format of social retailing. For those companies that cannot make the leap to the fashion-forward format, develop three new ways in which the retailers in question could incorporate mobile device technology either to improve the in-store experience or to drive greater store traffic.


"Customer Satisfaction" Please respond to the following:

•From the third e-Activity, examine Best Buy’s example and determine if the Best Buy customers’ shopping behavior can be replicated in other segments of retail shopping. Provide examples to support your theory.

•Examine the post-purchase dissonance of consumers and its effect on brand loyalty. Propose two marketing strategies that companies may use to evaluate the level of post- purchase dissonance among brand-loyal consumers. 

"Marketing Ethics" Please respond to the following:

•From the second e-Activity, analyze the concept of ethics training in marketing. Provide two options for failing retailers other than unethical marketing practices.

•From the second e-Activity, determine which of the 4 Ps (product, place, promotion, price) in marketing is the most likely to be vulnerable to ethics violations. Provide a rationale for your selection. Next, provide two solutions to the potential lack of ethics that you have discussed.