Consumer Behavior

Week 4 Discussion 1:

Product Placement" Please respond to the following:

• From the first e-Activity, compare four products on the market today that are not using product placement in TV, movies, and videogames. Point out the themes or trends that are present among these products.
• Examine public service campaigns and their ability to change the perceptions of societal values. Determine whether the techniques that they use have or have not worked to change consumption for societal good. Provide examples to support your position.

Week 4 Discussion 2:

"High and Low Involvement Products" Please respond to the following:

• Analyze the factors that affect learning for high and low involvement products. Determine which marketing strategies are most effective for repositioning a product within the consumer’s mind for the two types of products.
• From the second e-Activity, analyze what has made your brand selection marketable over time. Identify which external factors have occurred that have affected consumer behavior and the strategies involved in keeping the Best Global Brands on this exclusive list. Note the similarities and differences between your classmates’ examinations.