Competitive Strategy - International Product Strategy

Competitive Strategy

Successful companies tend to follow one of two strategies, Low-Cost Provider and Differentiation (or a hybrid of the two). In this discussion, you will consider whether one of these strategies have an edge over the other.

For your initial post, address the following issues. There are two basic strategies: Low-Cost Provider and Differentiation. Which one is more powerful? Share an example from an actual company of the strategy you think is more powerful.

Respond to at least two other students, one that agrees with your perspective and one that disagrees and respectfully critique their arguments. Support your points with examples from actual companies.

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International Product Strategy

Companies competing internationally must decide whether or not they need to change their product to meet the needs of their buyers. This, however, can be expensive. 

For your initial post, explain which of the following options you think is more important: Change the product to sell more, or don’t change the product and keep costs low?

Respond to at least two of your peers and play devil's advocate, constructing an argument against their perspective (regardless of your personal perspective).

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