Competitive Analysis and CPM Matrix

• Perform a Competitive Analysis using the focal company’s closest three competitors plus the selected company.  Explain why these companies are competitors.  Analyze the competition's products and services explaining features, value, targets, etc.  What are the competition's strengths and weaknesses and what is the market outlook for the competition?
• Identify and discuss at least eight (8) key success factors (critical success factors).  Each industry has different key success factors so make sure the success factors fit the industry.  Review the Competitive Profile Matrix Example under week 3 Content for clarification.
• Develop a Competitor Profile Matrix (CPM).  Explain how you developed the matrix.  Make sure to support your reasoning. 
   

company is Vail Resorts inc