COM449 Module 4 - Understanding the legal

Law 4

Module Four Short Paper Guidelines and Rubric.html

COM 449 Module Four Short Paper Guidelines and Rubric

Overview

Understanding the legal and ethical implications of the right of publicity is an important skill for professional communicators. You’ve learned how the right of publicity protects individuals’ rights to control their likenesses and how communicators evaluate likenesses, licensing, and the ownership of likenesses to legally and ethically develop products, campaigns, and messages. In this assignment, you will apply your understanding of the right of publicity to authentic scenarios to prepare you for the workforce.

Prompt

Explain how the right of publicity would apply or relate to each of the following scenarios:

• Your company sponsors a concert, and you received images of the singer standing next to your company’s large logo. As the organization’s social media specialist, can you post them to social media?
• Your company would like to use images of an athlete who is heavily tattooed. How would you recommend the company license the images? Would the athlete’s tattoos also have to be licensed?
• Your company’s owners thought that including a celebrity’s signature to their new product would increase its credibility. The celebrity in question is a consumer of the company’s products. Is it legal to proceed?

Specifically, you must address the following rubric criteria:

• Application: Explain if the right of publicity is applicable to each scenario. Use evidence to support your explanations.
• Licensing: For each scenario, explain whether licenses are needed for legal and ethical reasons. Use evidence to support your explanations.
• Ownership: Describe the steps you would need to take to determine ownership of the celebrity’s likeness, assuming that licensing is needed. Make sure to use evidence to support your descriptions.
• Social Media Considerations: Describe considerations specific to social media that would impact your evaluations of the scenarios as a professional communicator. Social media-specific considerations to consider include the following:
  • Who owns the content and image being shared?
  • What is the intent of the message being shared, and does that impact ownership?
  • How can the lack of or incorporation of branding on a post impact the applicability of licensing and ownership?

What to Submit

Submit this assignment as a 500- to 750-word Word document. Sources should be cited according to APA style.