Clarion MGT360 quiz 15

Question

Clarion MGT360 quiz 15

Question # 00013719 Posted By: mac123 Updated on: 04/27/2014 06:59 PM Due on: 04/29/2014

Subject Marketing Topic Marketing Tutorials:

Question

Question 1(1 point)

Question 1 unsaved

Restrictive product standards is an example of ________.

Question 1 options:

1)

tariffs

2)

excise

3)

quotas

4)	nontariff trade barriers

5)	exchange controls

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Question 2(1 point)

Question 2 unsaved

Product invention consists of ________.

Question 2 options:

1)	marketing a product in a foreign market without making any changes to the product

2)	taking the product as is and finding customers for it

3)	modifying advertising messages to local markets

4)	creating something new to meet the needs of consumers in a given country

5)	upgrading the product to meet local requirements, conditions, or wants

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Question 3(1 point)

Question 3 unsaved

Licensing is a type of ________.

Question 3 options:

1)	contract manufacturing

2)	Greenfield investment

3)	direct investment

4)	management contracting

5)	joint venture

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Question 4(1 point)

Question 4 unsaved

Which of the following is a drawback of contract manufacturing?

Question 4 options:

1)	The chances of quickly starting the process are very low.

2)	There is decreased control over the manufacturing process.

3)	The risks involved are relatively high.

4)	There is little opportunity of forming a partnership.

5)	The scope of buying out the local manufacturer is limited.

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Question 5(1 point)

Question 5 unsaved

A country in South America has large reserves of copper and tin. Mining forms the pillar of its economy. A major part of its revenue is generated from exporting these resources. This country is poor in many other ways. It is a good market for large equipment, tools and supplies, and trucks. Since there are many foreign residents in this country and a wealthy upper class, it is also a market for luxury goods. This country has a(n) ________ economy.

Question 5 options:

1)	subsistence

2)	raw material exporting

3)

emerging

4)	industrializing

5)	industrial

Question 6(1 point)

Question 6 unsaved

Which of the following is an advantage of direct investment?

Question 6 options:

1)	Direct investment involves lower risk as compared to joint venturing.

2)	Direct investment involves the least change in the company's investments and mission.

3)	The firm keeps full control over the investment.

4)	Direct investment involves minimum investment.

5)	There is no risk of devalued or restricted currency.

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Question 7(1 point)

Question 7 unsaved

Which of the following is true of geographical organizations?

Question 7 options:

1)	Geographical organizations are operating units under the export department.

2)	Geographical organizations are usually formed if the company is simply shipping out its goods.

3)	Geographical organizations are managed by multiple country managers, each responsible for the whole organization's sales and profits.

4)	Geographical organizations are inadequate if the firm moves into joint ventures or direct investments.

5)	Geographical organizations are managed by country managers responsible for salespeople, distributors, and licensees in their respective countries.

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Question 8(1 point)

Question 8 unsaved

________ involves the least change in the company's product lines, organization, investments, or mission.

Question 8 options:

1)	Joint ownership

2)

Exporting

3)	Direct investment

4)

Licensing

5)	Contract manufacturing

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Question 9(1 point)

Question 9 unsaved

The ________ replaced GATT in 1995 and now oversees the original GATT provisions.

Question 9 options:

1)	International Labor Organization

2)	World Trade Organization

3)	International Monetary Fund

4)	World Bank

5)	European Union

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Question 10(1 point)

Question 10 unsaved

Japan is a major exporter of manufactured goods, services, and investment funds. Japan also exports its goods to other types of economies for raw materials and semifinished goods. Japan has a(n) ________ economy.

Question 10 options:

1)	industrializing

2)

emerging

3)	industrial

4)	raw material exporting

5)	subsistence

Question 11(1 point)

Question 11 unsaved

The similarity between an industrializing economy and an industrial economy is that both ________.

Question 11 options:

1)	offer few market opportunities

2)	create a new rich class and a small but growing middle class

3)	have equal number of low-, middle-, and high-income groups

4)	are rich markets only for finished goods

5)	are importers of raw materials

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Question 12(1 point)

Question 12 unsaved

Which of the following is true of communication adaptation for a company entering a foreign market?

Question 12 options:

1)	Language adjustments are considered unimportant.

2)	Cultural differences are seen as a negligible necessity in the process.

3)	A strategy of fully modifying advertising messages to local markets is used.

4)	As media availability is similar across countries, media need not be adapted internationally.

5)	A standardized advertising theme is used as consumer needs around the world are becoming more similar.

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Question 13(1 point)

Question 13 unsaved

Lemon N' Honey is a juice manufacturing company in the U.S. It exports its products to Australia, licenses to China, has a joint ownership venture in France, and owns a subsidiary in Brazil. It will eventually create a(n) ________ to handle all its worldwide activities.

Question 13 options:

1)	international division

2)	truly global organization

3)	value delivery network

4)	export department

5)	domestic division

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Question 14(1 point)

Question 14 unsaved

Which of the following is an advantage of licensing?

Question 14 options:

1)	Licensing is the most economical method of going global.

2)	The firm has equal control over the licensee as it would over its own operations.

3)	The licensee gains a name without having to start from scratch.

4)	If the licensee is successful, the firm earns more profits than it would do on its own.

5)	The firm does not have the risk of creating a future competitor in the form of the licensee once the contract ends.

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Question 15(1 point)

Question 15 unsaved

Which of the following is a disadvantage of straight product extension?

Question 15 options:

1)	Straight product extension involves additional product development costs.

2)	The product needs to go through manufacturing changes to meet local requirements.

3)	Straight product extension requires planning a new promotional strategy to promote the product.

4)	Straight product extension can be costly in the long run if products fail to satisfy consumers.

5)	Straight product extension has been disastrous in most cases.

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score 3 · Accepted Answer · 04/27/2014 07:01 PM

Solution: Clarion MGT360 quiz 15

Tutorial # 00013279 Posted By: mac123 Posted on: 04/27/2014 07:01 PM

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Clarion MGT360 quiz 15

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Solution: Clarion MGT360 quiz 15

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