CHILDREN THE FINAL FRONTIER FOR CELL PHONES- payment

Q. Mobile social networking is the next frontier in technology as companies race to adapt platforms like Facebook to our cell phones. What do you see as the opportunities and the threats as we inevitably move to a world where our whereabouts are known to others? Please also discuss a specific example of how a brand successfully utilizes mobile social networking.

Read the Chapter 11 Case Study: “CHILDREN THE FINAL FRONTIER FOR CELL PHONES”

(Answer each question in 200-350 words)

Summarize the key facts of the case. What are the critical issues being presented here?

How might collective decision making play a role in the decision to buy a cell phone for a young child? Provide a possible scenario for this decision including the five decision making roles in your example.

Discuss the family life cycle and current trends that impact the marketing of cell phones to children.

How might Samsung market their cell phones to children as a primary market, an influence market, and a future market? Provide a specific example for each.