Chapter 9 Enterprise Applications to Manage Supply Chains and Respond to Customers

189) Identify two types of customer relationships management applications.

190) Identify five benefits of customer relationship management systems.

191) You have been hired by Santori, Inc., a small company that imports and distributes an Italian sparkling water. The company is interested in what benefits an enterprise system would bring. Would an enterprise system be appropriate for this company? What steps would you take in determining this?

192) Plant Away is an Oregon-based retailer and distributor of trees and shrubs. They have hundreds of smaller nurseries based around the country that grow the plant stock. The majority of their business is conducted online: Consumers purchase typically small quantities of products online and Plant Away coordinates the shipping from the most appropriate nursery. What unique problems might you anticipate they have in their supply chain? What might remedy these problems?

193) John is going to a conference to get training in the area of enterprise systems. Upon his return he needs to be able to instruct upper management at his firm on "How do enterprise systems help businesses achieve operational excellence?" Describe how he should answer that question.