CGD318 Week 2 Discussion (dq1+dq2)

CGD318 Week 2 Discussion

Dq1

Public Relations Research. Identify a minimum of five ways research is used in public relations. Discuss the role of public relations research in setting organizational short-term and long-term goals within an organization. Assess the manner in which public relations research can help professionals build and shape PR campaigns. Respond substantively to at least two of your classmates’ postings. 

Dq2

Publics & Public Opinion. Choose an organization and identify its key audiences, or publics. Assess how these publics can have their opinion shaped. Compare and contrast the influence of the different types of opinion leaders and their influence on shaping public opinion. Respond substantively to at least two of your classmates’ postings.