Case study 6 Heise Medien - What are the segments in the general

Week 3 Project

Instructions 

Case study 6 Heise Medien  

Read the Heise Medien case study located in the section titled Case Studies in your textbook concerning the following situation: 

This case is ideal for demonstrating the importance of the general environment, international corporate-level strategy, and type of entry. The following points are to guide a review and discussion of these important concepts.            

Review Heise Medien’s general environment segments and elements in Germany and describe in detail all the elements associated with this segment.  Include three to four perspectives of the general environment. 

What are the segments in the general environment that relate to Heise Medien’s situation?  Be specific?  Provide examples and details. 

Analyze Heise Medien’s intended international corporate-level strategy.  

What is Heise Medien’s choice of international entry mode?  Provide research and examples. 

What are the advantages and disadvantages compared to other international entry modes? 

Identify Heise Medien’s current challenges. Based on your analysis, what additional recommendations would you make to help Heise Medien achieve its goals? 

Discuss the uncertainties and risks of doing business in different regions throughout the world. 

Discuss whether Heise Medien would be wise to pursue a cooperative strategy. Also, identify the type of cooperative strategy that would be best, explained why would it be best, and suggested with whom Heise Medien should pursue this strategy? If a cooperative strategy was not a good idea for Heise Medien, explained why not. 

If they follow a market focus strategy, what should their new target market be? 

Submission Details: 

Present your analysis as a3 page report in a Microsoft Word document formatted in APA style. 

Support your responses with examples.  Cite any sources in APA format.