CAPELLA UNIVERSITY BUS4016 UNIT 2 ASSIGNENT 1 LATEST 2015

By the end of this unit, submit the opportunity selection component for your global feasibility project. To complete this assignment, select a product and a country from the lists linked to in the Resources. Then, develop a proposal brief stating why you believe this particular product would be a good idea for consideration in the country you have chosen. Develop your proposal by conducting preliminary background research to determine what other companies are doing business in your chosen country, your rationale for this particular product and country, and the issues and opportunities that you envision. This is not intended to be an in-depth analysis. Rather, it is meant to be a brief for consideration by top management that will lead to further feasibility study. Provide initial evidence to support your selection of product and country.

Use the following guidelines when writing your brief:

• Content: This paper should be written in the form of a memo to upper management. It should include the following elements:
  • A 1–2-page attachment that describes the opportunity and evidence to support it.
  • Speculate on the organizational structures and hierarchies that will need to be dealt with when launching the selected product in the selected country.
  • Identify potential cultural aspects that could influence negotiations.
  • A recommendation for further study.
  • A summary of next steps that you will take to determine feasibility. Look at future project deliverables.
• Writing: For full credit, this memo and supporting attachment must be free of grammatical and spelling errors because part of a manager's success is determined by strong written communication.
• Format and References:Identify at least three credible resources you will use to develop this opportunity, in addition to your textbook. Remember to use proper APA format when using in-text citations and references.

Important Note: There will be a deduction of points if proper APA format is not used.