Capella BUS3030 REI Marketing Environment Worksheet
Using what you have learned from your reading this week, research REI and develop a profile of its marketing environment. Use the REI Marketing Environment Worksheet to develop your analysis. Submit your worksheet to the assignment area.
List the current characteristics of each environmental factor as they relate to REI.
How does the current U.S. economy affect REI retail operations?
1.
2.
How does the current global economy affect REI retail operations?
1.
2.
What types of legal and regulatory forces affect REI in the U.S.?
1.
2.
What types of social and culture trends affect REI?
1.
2.
What type of technology changes affect REI?
1.
2.
Competitive forces are also a part of the marketing environment, and we will review those in this unit’s second assignment.
MARKET ENVIRONMENT SCORING GUIDE
Due
Date: End of Unit 1.
Percentage of Course Grade:5%.
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MARKET ENVIRONMENT SCORING GUIDE GRADING RUBRIC |
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Criteria |
Non-performance |
Basic |
Proficient |
Distinguished |
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List two of the current characteristics of the
following environmental factor as it relates to REI: U.S. Economy. |
Does not list a characteristic of the following environmental factor, as it relates to REI: U.S. Economy. |
Lists a characteristic of the following environmental factor, as it relates to REI: U.S. Economy. |
Lists two of the current characteristics of the following environmental factor as it relates to REI: U.S. Economy. |
Analyzes at least two of the current characteristics of the following environmental factor, as it relates to REI: U.S. Economy. |
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List two of the current characteristics of the
following environmental factor, as it relates to REI: Global Economy. |
Does not list a characteristic of the following environmental factor, as it relates to REI: Global Economy. |
Lists a characteristic of the following environmental factor, as it relates to REI: Global Economy. |
Lists two of the current characteristics of the following environmental factor, as it relates to REI: Global Economy. |
Analyzes at least two of the current characteristics of the following environmental factor, as it relates to REI: Global Economy. |
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List two of the current characteristics of the
following environmental factor, as it relates to REI: Legal and Regulatory
Environment. |
Does not list a characteristic of the following environmental factor, as it relates to REI: Legal and Regulatory Environment. |
Lists a characteristic of the following environmental factor, as it relates to REI: Legal and Regulatory Environment. |
Lists two of the current characteristics of the following environmental factor, as it relates to REI: Legal and Regulatory Environment. |
Analyzes at least two of the current characteristics of the following environmental factor, as it relates to REI:: Legal and Regulatory Environment. |
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List two of the current characteristics of the
following environmental factor, as it relates to REI: Socio-cultural Forces. |
Does not list a characteristic of the following environmental factor, as it relates to REI: Socio-cultural Forces. |
Lists a characteristic of the following environmental factor, as it relates to REI: Socio-cultural Forces. |
Lists two of the current characteristics of the following environmental factor, as it relates to REI: Socio-cultural Forces. |
Analyzes at least two of the current characteristics of the following environmental factor, as it relates to REI: Socio-cultural Forces. |
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List two of the current characteristics of the
following environmental factor, as it relates to REI: Technological Forces. |
Does not list a characteristic of the following environmental factor, as it relates to REI: Technological Forces. |
Lists a characteristic of the following environmental factor, as it relates to REI: Technological Forces. |
Lists two of the current characteristics of the following environmental factor, as it relates to REI: Technological Forces. |
Analyzes at least two of the current characteristics of the following environmental factor, as it relates to REI: Technological Forces. |
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Rating:
/5
Solution: Capella BUS3030 REI Marketing Environment Worksheet