Calculate each micro-conversion rate

Calculate each micro-conversion rate

Question # 00265568 Posted By: solutionshere Updated on: 04/29/2016 01:10 PM Due on: 05/29/2016
Subject Marketing Topic Marketing Tutorials:
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Hi, I would like to know if someone could help me with my e-marketing class? I have couple questions but I am very confused.

(PLEASE SHOW CALCULATIONS RESULTS)


Rates $ availability: 2,347,892

Review Itinerary: 367,495

Guest Info: 103,471

Confirmation: 72,498


Revenue: $ 23,464,220

Room Nights: 143,285


a. What is the conversion rate?

b. Calculate each micro-conversion rate (the conversion rate from one step to the next).

c. What is the average number of nights per booking?d. What is the average revenue per booking?

e. What is the average revenue per night?

f. If you could increase traffic by 10%, how much would revenue increase (assuming the newtraffic was of the same character as the current traffic, e.g. same conversion rate, sameaverage nights per booking, etc.)? How many more confirmations would result?

g. If you could increase the percentage of those who reviewed the itinerary from 15.65% to20%, how would the conversion rate be affected? How would the revenue be affected?

h. You believe that if you offered a 10% discount on all bookings, the conversion rate wouldincrease to 3.5%. Would this increase or decrease revenue? How?


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    Tutorial # 00260813 Posted By: solutionshere Posted on: 04/29/2016 01:10 PM
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