BUSU 640 Week 2 Assignment 1
BUSU 640
Week 2/Assignment 1
Sections 2 & 3
Mission & Vision and Innovation Description, Industry Analysis & Trends
100 Points
Length: Up to 10 pages, double-spaced (Times New Roman, 12 point font with standard 1” margins).
Due: Due Sunday of Week 2 by 11:59pm. Be sure to run your draft past your writing partner before submitting your work.
Addresses Learning Outcomes: 1 & 3
IMPORTANT NOTES:
- Do not start this assignment unless you have written approval from the instructor for your topic. No exceptions.
- Apply what you learned in your MBA program, specifically classes BUSU 630, BUSU 650, OLCU 613, OLCU 615, and OLCU 632.
- Cite your references. You may use your textbooks from these and other core classes in the MBA.
- Do not cut and paste from your past assignments and papers.
- This assignment includes two sections of the business plan in one paper. Apply section headers to separate the two sections in one paper.
- Be sure to fully explain your illustrations. You do not want your reader to interpret the illustrations, you must control the message. Provide an in-depth explanation of your illustrations.
Section 2: Mission & Vision Statement
The mission and vision statement is sometimes a paragraph with bullets. Search corporate mission and vision statements for examples.
There should be sufficient evidence of how operational, financial, management, and marketing plans are executed in light of the innovation’s mission and vision.
The narrative portion of this section should explain the mission and vision statement and be about two pages long.
The mission and vision statements should be short enough to fit on a t-shirt.
Section 3: Innovation Description and Industry & Trends Analysis
Innovation Description
- Describe the type of business and legal structure (e.g., LLC, sole proprietorship) of your business.
- Provide a clear, concise and interesting description of what the innovation is uniquely bringing to the marketplace
- Discuss the distinctive core competencies of your business.
- Provide an overview of the location of your business.
- Discuss the demographics of your target market.
- Length: 2 pages.
Industry & Trends Analysis
This narrative describes the state of the industry, market research, barriers to entry, identifying competitors, identifying market niche, expert advice, competitive analysis, and strategic positioning of your business.
Include the following detail:
- The history of the industry
- Size of the industry
- Industry evolution
- The trend--where the industry is expected to be in five to ten years
- The key players in the industry (those who do something like this well and those who do not, something different)
Perform a competitive advantage analysis, including:
- Barriers and challenges to entering the market
- Environmental scan
Include a preliminary SWOT analysis (aka situation analysis) that includes presents a clear statement of the opportunities and threats through preliminary SWOT analysis. The SWOT analysis connects to the research and results in data-driven decision making. The SWOT will be fine-tuned in later assignments.
Other issues to include, if applicable, are:
• Copyrights, patents, & intellectual property rights
• Research & development activities
• Failures in the industry
• Opportunities
• Changes in the market
BUSU 640 Capstone Assignment 1 Rubric
|
Criteria |
Exemplary |
Proficient |
Developing |
Emerging |
|
General Company Description; products and services and industry analysis |
40 There is strong evidence of an in-depth Annotated Bibliography. The General Company Description products and services and industry analysis are very clear, easy to understand and present a viable and interesting innovation. |
32 There is evidence of an in-depth Annotated Bibliography. The General Company Description products and services and industry analysis are clear, easy to understand and present a viable and interesting innovation. |
28 There is some evidence of an in-depth Annotated Bibliography. The General Company Description products and services and industry analysis are somewhat clear, easy to understand and present a viable and interesting innovation. |
24 There is little evidence that a Annotated Bibliography was performed. There is a lack of clarity about the viability of the new venture. The paper is full of opinion and could have been written before taking the core classes in the MBA. |
|
Application (Theory to Practice) (20% of total) |
30 There are citations from the following text books in the paper: BUSU 650, OLCU 613, OLCU 615, and OLCU 632. The concepts in the textbook and other graduate sources are clearly applied to the innovation using creative and interesting writing. If you do not have the textbooks you can access your earlier work through Blackboard. |
24 There are citations from the following text books in the paper: BUSU 650, OLCU 613, OLCU 615, and OLCU 632. The concepts in the textbook and other graduate sources are clearly applied to the innovation. |
21 There are citations from the following text books in the paper: BUSU 650, OLCU 613, OLCU 615, and OLCU 632, but they are used as glossary terms rather than application. This means that concepts (like innovation) are described using the textbook, but not applied. |
18 There is little evidence that research was performed. There is a lack of clarity about how key concepts from core classes are applied. The paper is full of opinion and could have been written before taking the core classes in the MBA. |
|
Critical Analysis (20% of total) |
10 Consistently employs critical analysis in discussing the issue(s). Effectively synthesizes and integrates data to draw valid conclusions, identify options, and make specific recommendations. |
8 Fairly consistently employs critical analysis in discussing the issue(s). Fairly effectively integrates data to draw valid conclusions, identify options, and make recommendations.. |
7 Somewhat employs critical analysis in discussing the issue(s). . Somewhat uses data to draw somewhat valid conclusions and make general recommendations. May not identify options |
6 Limited if any critical analysis in discussing the issue(s). Limited if any use data findings to draw conclusions, identify options and/or make recommendations. |
|
APA and Sources (10% of total) |
10 Uses at least ten sources scholarly sources including the text books. Accurately adhere to APA standards; reference page and citations are correct. All sources listed in References are cited in paper |
8 Uses at least eight scholarly sources. Adheres to APA standards; reference page and citations are correct with minor (1-3) errors. All sources listed in References are cited in paper |
7 Uses at least six scholarly sources. APA standards are somewhat followed; the work of others is cited but with numerous (4 – 7) errors. Sources listed in References and citations may not match |
6 Uses less than five scholarly sources. Limited adherence to APA standards in the paper and Reference page; work of others may be cited but with multiple (8+) errors. Sources listed in References and citations do not match |
|
Writing Mechanics (15% of total) |
10 The paper is logical and well-written; spelling, grammar and punctuation are accurate. Paper is the required length of content, and includes correctly prepared title page. |
8 The paper is logical and well-written but with minor (1 – 3) errors in spelling, grammar and/or punctuation. The content may be 5% too long or short; includes a correctly prepared title page. |
7 The paper is somewhat logical and well-written but with several (4 – 7) errors in spelling, grammar and/or punctuation. The content may be 10% too long or short, and may not include a correctly prepared title page |
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Rating:
/5
Solution: BUSU 640 Week 2 Assignment 1