Business MKT 510

Discussion 1

"Consumer Choice"

• Examine the benefits and drawbacks of consumers having fewer product choices. Predict the implications of carrying fewer products for retailers, such as reduced costs, shelving design, and consumer reactions.
• Analyze two attribute-based choices that consumers make when dealing with retail goods and services. Determine two ways that pricing structures are influenced by attribute-based choices.

Discussion 2

"Simple Versus Complex

• Examine two emotions that play a part in simple consumer behavior choices. Determine which marketing strategies are best for simple consumer behavior choices. Provide a rationale for your response to the latter.
• According to the textbook, extended decision making occurs in high involvement products. Select two marketing strategies discussed in the textbook that are effective in luring away brand-loyal customers for high involvement products. Justify your selection.