Business Managment Final

[Q1]Describe Pestel analysis (environmental influences on buying behaviors) for firms in either the travel industry, electronic, or adhesive based on case study for that industry. This is the macro environment not the micro or company factors (1page)

[Q2]Create a stakeholder analysis - looking at the impact of each (power and influence) and the impact of globalization on each stakeholder. (1 page)

[Q3]Competitive Positioning Maps are an important way to access the firm's competitive position as compared to the strength of competing firms. You may also use an analysis similar to the one found in exhibit 8.6 or 8.7 of Mullins and Walker. If there is insufficient information in the case you may use the internet to gather additional information. (1 page)

[Q4]Perform a TOWS Matrix( strategy from strength, weakness, opportunity, and threats) analysis for firm and from the tows create a VRIO table (1 page)

[Q5]In looking at the whole environment assess the key factors using a Porter's Five force analysis (see Lehmann and Winer).

Then apply the Pestel factors from question 1in order to identify the support for the industry (Porter's diamond model) by the nation and the relevant market boundaries (or what factor causes a customer to prefer one competitor over the other)http://www.westga.edu/~bquest/1997/ecnmkt.html

In other words: based on the Pestel analysis - create the Porter's diamond model analysis for the industry. When analyzing the demand conditions include the relevant market boundaries based on your Pestel analysis.(1 page)

[Q6]Read the annual report for the firm- create an SBU analysis based on their SBUs from their annual report:http://phx.corporate-ir.net/phoenix.zhtml?c=140690&p=irol-reportsother2. Where would you increase invests, maintain current investments, divest of current investments (or get rid of lines). Then based on the chapter 9 in book what is the business level strategy for each SBU?(1 page)

[Q7]If you were to segment the market (I want you to define your segments) how would you describe the typical decision making process for selecting a supplier for each of your segments?You may use the Positioning graph. Remember keep it simple to be useful and do not segment by product but customer characteristics. (1 page)

[Q8]Complete the following table based on your segments in 7. You may add additional rows based on your segmentation of the market in 7. You may find mini-lectures helpful when identifying marketing mix strategies (see product life cycle documents). (1 page)

[Q9]Based on the segments described in question 7, which market would you target and what would be your marketing strategy for that target market.

(1 page)

[Q10]In thinking about the types of world market or global strategies that carnival corporation uses, what "GLOBAL OR WORLD MARKET' strategy (refer to corporate strategy mini-lecture) do you recommend and why?(1 page)