Business Canvas Model

• APA style 
• Using the organization of choice to analyze its 5 building blocks based on the Business Canvas Model. Students must include Building Block ‘Value Proposition’ in the homework along with other 4 building blocks at their choice. Students are required to analyze future strategies for each building block. The homework should be supported by both research findings and student’s own perspectives on the organization
• Clearly label the 5 building blocks in your homework
• Estimated 6-8 pages depending on your research findings

 

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

Revenue Streams

Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?

For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

Channels

Customer Relationships Customer Segments

channel phases: 1. Awareness How do we raise awareness about our company’s products and services?

2. Evaluation How do we help customers evaluate our organization’s Value Proposition?

3. Purchase How do we allow customers to purchase specific products and services?

4. Delivery How do we deliver a Value Proposition to customers?

5. After sales How do we provide post-purchase customer support?

Mass Market Niche Market Segmented Diversified Multi-sided Platform

examples Personal assistance Dedicated Personal Assistance Self-Service Automated Services Communities Co-creation

For whom are we creating value? Who are our most important customers?

What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they?

Value PropositionsKey ActivitiesKey Partners

Key Resources

Cost Structure

What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying?

What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams?

Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform?

What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?

characteristics Newness Performance Customization “Getting the Job Done” Design Brand/Status Price Cost Reduction Risk Reduction Accessibility Convenience/Usability

categories Production Problem Solving Platform/Network

types of resources Physical Intellectual (brand patents, copyrights, data) Human Financial

motivations for partnerships: Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities

is your business more: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) Value Driven ( focused on value creation, premium value proposition)

sample characteristics: Fixed Costs (salaries, rents, utilities) Variable costs Economies of scale Economies of scope

www.businessmodelgeneration.com

The Business Model Canvas On:

Iteration:

Designed by:Designed for: Day Month Year

No.

types: Asset sale Usage fee Subscription Fees Lending/Renting/Leasing Licensing Brokerage fees Advertising

fixed pricing List Price Product feature dependent Customer segment dependent Volume dependent

dynamic pricing Negotiation( bargaining) Yield Management Real-time-Market

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