Business Assignment 2: Market Week 8 Due
Question # 00094751
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Updated on: 08/20/2015 02:03 AM Due on: 08/26/2015
Assignment 2: Market
Due Week 8 and worth 300 points
This assignment is a continuation of Assignment 1.
Write a six to seven (6-7) page paper in which you:
1. Determine any strategic partnerships the department store chain could develop that would help promote the higher-ranged-priced products and support the expansion in the west coast.
2. Construct a strategy for managing the higher-ranged product brands. Provide a rationale for your strategy.
3. Develop a pricing strategy for the higher-ranged products. Provide a rationale for your strategy.
4. Generate at least two (2) ideas for sales promotion, advertising, and sale promotion strategies.
5. Select and outline a digital strategy. Provide a rationale for your strategy.
6. Design a plan to measure marketing performance. Provide a rationale for your strategy.
7. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as
Due Week 8 and worth 300 points
This assignment is a continuation of Assignment 1.
Write a six to seven (6-7) page paper in which you:
1. Determine any strategic partnerships the department store chain could develop that would help promote the higher-ranged-priced products and support the expansion in the west coast.
2. Construct a strategy for managing the higher-ranged product brands. Provide a rationale for your strategy.
3. Develop a pricing strategy for the higher-ranged products. Provide a rationale for your strategy.
4. Generate at least two (2) ideas for sales promotion, advertising, and sale promotion strategies.
5. Select and outline a digital strategy. Provide a rationale for your strategy.
6. Design a plan to measure marketing performance. Provide a rationale for your strategy.
7. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as
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Solution: MKT 475 Assignment 1: Marketing Strategy Implementation