BUSA 2185 Research Project

BUSA 2185 Research Project

Guidelines

• The Project Report will consist of a cover page for the entire document and a table of content after the cover page.

• The written text will be single-spaced, font size 12, and Times New Roman or Arial font. Set the Top, Bottom, Left, and Right Margins to 1 inch.

• Appropriately name each figure and table and refer to them by their names in the text.

• Use the same format for all figures for the entire document.

• Use the same format for all tables for the entire document.

• You may use Excel when needed.

• Write the best you can. Use last chapter as the guide for writing.

• You must complete the work alone. Giving help or receiving help will be considered cheating. In such a case, your grade will be zero or you may receive high penalty. It is

possible to add the incidence into your academic records is some circumstances.

• Failure to comply with these instructions will result in a partial or a zero grade for the Portfolio.

 

 

 

 

 

Task 1. A manufacturing company is studying the market for a new product. You must research

the market and provide a report for the CEO.

a. What is the scope of your research? Write one paragraph describing what you must do. (Chapter 1)

b. What research orientation is appropriate for this research? Write one paragraph. (Chapter 1)

c. What is your design choice? Write one paragraph. (Chapter 1) d. Company argues that competing against incumbents in the market for the new product

should be feasible. In what conditions you would agree with them and in what conditions

you would disagree with them? Write at least one paragraph. (Chapter 1)

e. Imagine you are the CEO. What type of report will be appreciated by you? Write one paragraph.

 

 

Task 2. Same situation as Task 1: A manufacturing company is studying the market for a new

product. You must research the market and provide a report for the CEO.

a. Consider Richard Feynman lectures. How can you apply it to your research? Write at least 1 paragraph. (Chapter 2 and 3)

b. Consider Richard Feynman lectures. What is the first “why” question that comes to your mind? How answering to that (on your own) can help you to complete the tasks of research?

Write at least 1 paragraph. (Chapter 2)

c. State the question or questions of your research after an introduction (discuss 5W+H). Write at least 1 paragraph. (Chapter 3)

d. Identify the topic you can perform a literature review. Read at least one paper on that topic and use the information of that paper(s) for your literature review (You must read as many

as paper until you find the relevant paper). (chapter 3)

e. Discuss where did you find your sources (papers) and provide citation. (chapter 3 and 8) f. Use 6-step road map to lay out the map of your research. Write at least 1 paragraph.

(Chapter 3)

 

Task 3. Same situation as Task 1: A manufacturing company is studying the market for a new

product. You must research the market and provide a report for the CEO.

a. What technique are your planning to use in your research? Survey, or observation, or scaling, sampling, or Analytical? Explain your choice by writing at least one paragraph.

(Chapter 4)

b. Would you need sampling in your work? What type of sampling? Explain your choice by writing at least one paragraph. (Chapter 4)

 

 

 

 

Task 4. Same situation as Task 1: A manufacturing company is studying the market for a new

product. You must research the market and provide a report for the CEO.

a. Based on task 2 that you identified research question(s), would you use quantitative data or qualitative data? Describe the data you are looking for and argue what is the type of

data. Write at least 1 paragraph and clearly state question(s). (Chapter 5)

 

Task 5. Same situation as Task 1: A manufacturing company is studying the market for a new

product. You must research the market and provide a report for the CEO.

Assume, the demand of product and competitor’s share for the last 12 months are as following:

 

t Demand Competitors Share

1 12106 2448

2 11354 1552

3 11744 1483

4 12311 2558

5 11814 1619

6 11604 1459

7 11917 2085

8 11467 1609

9 11965 1922

10 12235 2227

11 11852 1678

12 11474 2181

 

a. What is the mean, variance, Skewness of demand? You may use Excel and you should include screenshots of outcomes. Write at least 1 paragraph. (Chapter 5)

b. What is the mean, variance, and Skewness of competitors share? You may use Excel and you should include screenshots of outcomes. Write at least 1 paragraph. (Chapter 5)

c. Is there a relationship between Demand and competitor share? Discuss it in statistical terms. What does it mean if we find a strong relation between variables? Write at least 1

paragraph. (Chapter 5)

d. Draw at least two histograms for variables “Demand”. You may use Excel and you should include screenshots of outcomes. Write at least 1 paragraph. (Chapter 5)

e. Draw at least two histograms for variables “Competitors Share”. You may use Excel and you should include screenshots of outcomes. Write at least 1 paragraph. (Chapter 5)

 

 

 

Task 6. Same situation as Task 1: A manufacturing company is studying the market for a new

product. You must research the market and provide a report for the CEO.

Assume, the demand of product and competitor’s share for the last 12 months are as following:

 

t Demand (units) Competitors Share (units)

1 12106 2448

2 11354 1552

3 11744 1483

4 12311 2558

5 11814 1619

6 11604 1459

7 11917 2085

8 11467 1609

9 11965 1922

10 12235 2227

11 11852 1678

12 11474 2181

 

a. Assume you are about to claim that more 60% of demand in the market is untapped. Formulate the appropriate hypothesis testing and follow all the steps and decide to reject

or fail to reject this hypothesis. You may use Excel and you should include screenshots of

outcomes. Write at least 1 paragraph. (Chapter 5)

b. Assume you claim that correlation between Demand and Competitors share is 0.7. Formulate the appropriate hypothesis testing and follow all the steps and decide to reject

or fail to reject this hypothesis. What does this value mean for your research? Use critical

thinking for this part. You may use Excel and you should include screenshots of outcomes.

Write at least 1 paragraph. (Chapter 5)