BUS688 Week 6 Final Paper

BUS688 Week 6 Final Paper

Focus of the Final Project

Prepare a ten to fifteen page paper (excluding title page and reference page) on a green business strategy using the company that you focused on in the Weeks One and Two assignments. Use Chapter 11 of Green to Gold as a guide. Use at least eight sources in addition to Green to Gold. Your green business strategy must include the following:

1. An introduction that addresses the components of your green business strategy.

2. Short-term actions (understanding environmental risks and opportunities):

o An AUDIO analysis worksheet (should be revised from the Week One appendix) (one page)
o Stakeholder mapping (you should replicate the 2x2 table labeled as the Players Influence Map on page

265, in Word or Excel) (one page)
o Core capabilities assessment (one page)

3. Medium-term actions:

Choose THREE of the five areas essential for medium-term actions, and write one to two pages FOR EACH (a total of three to six pages) to address how each should be taken into account. These five areas are: 

o Eco-tracking and management systems o Engagement and ownership
o External communications
o Internal communication and education o Over-the-Horizon Scanning.

4. Long-term actions:
Choose TWO of the three areas essential for long-term actions, and write one to two pages FOR EACH (a total of

two to four pages) to address how each should be taken into account. These three areas are:

o Supply chain auditing
o Rethinking products and reexamining markets
o Building partnerships with key external stakeholders 

1. A one page discussion of the expected outcomes of applying the components of this plan.

2. A conclusion that summarizes your findings and restates the thesis of the paper.

Writing the Final Project

1. Must be ten to fifteen double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.

2. Must include a title page with the following:

   1. Title of project

   2. Student’s name

   3. Course name and number

   4. Instructor’s name

   5. Date submitted

3. Must begin with an introductory paragraph that has a succinct thesis statement.

4. Must address the topic of the paper with critical thought.

5. Must end with a conclusion that reaffirms your thesis.

6. Must use at least 8 scholarly resources outside of the textbook.

7. Must document all sources in APA style, as outlined in the Ashford Writing Center.

   Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.