BUS6320 Unit 5 Discussion
Question # 00843158
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Updated on: 07/05/2023 01:34 AM Due on: 07/05/2023
Unit V Discussion - BUS6320
Recall "Mini Case 4: Nike's Core Competency: The Risky Business of Creating Heroes."
The case discusses the risks associated with using celebrity athletes in marketing. Discuss another company that experienced negative situations with using celebrity athletes. Do you believe they handled the fall-out well? Why, or why not?
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Solution: BUS6320 Unit 5 Discussion