BUS411 Unit 3 Assignment - A SWOT Analysis

BUS411 Unit 3 Assignment -  

 

A SWOT Analysis is used to evaluate the strengths, weaknesses, opportunities and threats for a business. This analysis can be used to help in the creation of strategic plans for the future. For this assignment, you will perform a SWOT Analysis for a real- world organization. Instructions:

• Choose a real-world organization.

• Perform a SWOT Analysis on the organization, creating a PowerPoint with your results.

• Follow this format:

o Slide 1: Title slide with your name and the company’s name.

o Slide 2: Mission of the company.

o Slide 3: Explain 4 to 6 strengths of the company (add more slides if needed).

o Slide 4: Explain 4 to 6 opportunities of the company (add more slides if needed).

o Slide 5: Explain 4 to 6 weaknesses of the company (add more slides if needed).

o Slide 6: Explain 4 to 6 threats for the company (add more slides if needed).

o Slide 7: Your conclusion. Provide your opinion on the strategic position of the organization based on the findings of your SWOT.

o Slide 8: Reference page.

Requirements:

• Create a PowerPoint presentation, at least 8 slides.

• Include at least 2 valid, credible resources.

• Use APA formatting for citations.

BUS411 – Business Policy Seminar

Unit 3 Assignment: SWOT Analysis

Be sure to read the criteria by which your work will be evaluated before you write and again after you write.

Evaluation Rubric for Unit 3 SWOT Analysis Assignment

CRITERIA Development Needed

Proficient Exemplary

(0-13 points) (14-17 points) (18-20 points) Content Elements of the

assignment are not addressed, poorly constructed, lacking critical thought, or difficult to evaluate.

Slides generally address all elements of the assignment in a clear manner, showing evidence of critical thinking and research.

Slides clearly address all elements of the assignment in a thorough and detailed manner. Critical thinking and research are apparent.

Overall Organization

Content is difficult to follow due to lack of logical structure or flow.

Information flow is generally logical and easy to follow but may lack fluency.

Information is presented in a logical and interesting sequence that is easy to follow. Topics flow smoothly from one to another with appropriate transitions.

Professionalism Slides are unclear, overloaded, or lack a consistent design style.

Slides and supporting notes are and presented in a generally consistent and effective design style, though there are some inconsistencies present.

Slides and supporting notes are presented in a consistently professional and effective manner. Template design, fonts, and colors enhance the presentation.

Preparation and Development

Slides demonstrate frequent errors of layout or lack of attention to detail in preparation.

Slides demonstrate general attention to detail in layout and titling.

Slides demonstrate consistent attention to detail in preparation. Information is presented in a relevant and original manner.

(0-6 points) (7-8 points) (9-10 points) Clear and Professional Writing

Writing is sometimes difficult to understand because of several errors in grammar, punctuation, and spelling. Word choice is sometimes inappropriate for an academic setting. Sentence structure is sometimes unclear.

Writing is easy to understand despite minor errors in punctuation, spelling, and grammar. Appropriate word choice is used for an academic setting. Sentence structure is mostly clear.

Writing is free of almost all punctuation, spelling, and grammar errors. Appropriate word choice is used for an academic setting. Sentence structure is clear.

References and APA Formatting

No academic references present or reference formatting has significant errors.

One academic reference present but may have a few errors in formatting.

Two or more academic references are present and formatted properly.