BUS339 Week 2 Discussion (dq1+dq2)

BUS339 Week 2 Discussion  

Dq1

Research Design. Choose one of the three clients in Case 4.1, Memo from a Researcher, at the end of Chapter 4 of your text. State which type of research design is most appropriate for the client and why. Give a specific example of how you would apply your recommended research design and explain why you chose that example. Respond to at least two of your classmates’ postings. 

Dq2

In-house Research versus Publicly Available Research. Read the article “How to Use Interesting Research to Help Market Your Business." Describe the difference between conducting original in- house research and using publicly available research. When is it beneficial to conduct in-house research and when is it better to rely on publicly available research? Respond to at least two of your classmates’ posts.