BUS339 Week 1 Quiz

BUS339 Week 1 Quiz

1. Firms that collect information and make it available to multiple subscribers are called:
2. Which of the following statements best describes the current state of the marketing research industry?
3. The purpose of marketing research is:
4. The final step in the marketing research process is:
5. Which of the following is the most important in the research process?
6. When defining the problem it is important:
7. External supplier firms are classified as either:
8. What does "frugging" refer to?
9. Some marketing research is used to expand our knowledge of marketing as a process rather than solving specific problems.  Such research is:
10. Establishing the need for marketing research: