BUS339 Week 1 Discussion (dq1+dq2)

BUS339 Week 1 Discussion 

Dq1

What is Marketing Research? In the video, The Role of Market Research, Jeff Hawkins describes how marketing research did (and didn’t) help him identify market opportunities and problems. Use Table 1.1 to suggest a category of marketing research that could support the marketing efforts of a product of your choice. Why do you think this research would be useful? Respond to at least two of your classmates’ postings. 

Dq2

Marketing Research Challenges. Read the Marketing Research Association’s Code of Marketing Research Standards. Discuss how some of the practices described in the text violate this code of ethics. Why would a firm violate the code of ethics? Respond to at least two of your classmates’ postings.