BUS 720 Marketing Strategy & Consumer Behavior

BUS 720 Marketing Strategy & Consumer Behavior

Discussion Question 1 – CLO 2

 Why is it important for Marketers to focus less on social class and more on the underlying mechanism related to social class that might affect consumers and their behaviors? In your response, please provide some real-life examples. 

  Discussion Question 2 -

 Week/Course Learning Outcomes  Using your textbook, LIRN-based research, and the  Internet, apply the learning outcomes for the week/course and lecture concepts to one of the following scenarios:  ·As applied to your current professional career  ·As applied to enhancing, improving, or advancing your current professional career  ·As applied to management, leadership, or any decision-making position  ·As applied to a current or future entrepreneurial endeavor  OR  ·Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to a business organization that exhibits and demonstrates these concepts. You should develop a summary of the organization's strategy and how they use these concepts to compete.